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| INSTORE TV |
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In-store TV: Communicate with customers while they are in the store |
In-store TV uses digital signage to influence the target group while they are shopping or spending time waiting. |
In-store TV comprises electronic displays used for communication in for example retail stores, companies and waiting rooms.
The advantage of in-store TV is that you can come into contact with your target group at exactly the right place and time: while they are in the store and are deciding what to put into the shopping trolley.
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Many applications for in-store TV. |
The term in-store TV is used in a wide sense and not only in the retail business. Companies can use the concept to communicate with visitors. Or a dentist can inform his patients about services that can be obtained at the clinic.
With in-store TV the possibilities are many. It is imperative to create contents that catch the viewers’ attention so that they become focused on what is happening on the display.
Increase sales with in-store TV.
In-store TV provides a straightforward possibility of increasing sales. Carlsberg is one company which has great experience with in-store TV. They have experienced a five doubling of sales compared to traditional marketing.
>> Read more about how Carlsberg boost their sales with in-store TV
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