Healthcare Channel is an example of how Immediad develops intelligent media channels from idea to operational solution. The Immediad™Live solution has been applied to create a unique health media: the first country wide media in the Danish health sector. The screens are installed in GP surgery waiting rooms, in emergency wards, and dental clinics all over the country. Healthcare Channel is 100% owned and operated by Immediad.
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Improves communication
Healthcare Channel has focused on creating a media channel to support and relieve health personnel and improve their communication with waiting patients.
On the screens the patients can acquire practical information, read articles on health issues as well as the latest domestic and international news. The contents have been developed by Immediad's editorial group in close cooperation with experts in the health sector. The screens help fill the waiting time for the patients and give health personnel an important possibility to communicate with patients already in the waiting room.
The Immediad™Live concept ensures that health personnel can upload relevant information for the waiting patients easily and quickly via the electronic bulletin board. In the emergency ward this could e.g. be information about waiting time - at the GP surgery it could be seasonal information about for example influenza shots. The combination of various contents ensures that the recipient has several means of gaining information and enhances the possibility that the message is received.
1. Relevant health issues directly related to the individual part of the health sector the screen is servicing.
2. A segment showing the latest news from
a nationwide news media.
3. An electronic bulletin board which can be updated by the individual clinic with practical information.
