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| DIGITAL SIGNAGE |
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Targeted communication with digital signage |
Digital signage is communication in the public space via electronic displays and is typically used for communicating information, entertainment, and advertising. |
Digital signage is a dynamic media with immense possibilities of reaching the target group with e.g. film animations. The media invites to creating dynamic contents, which quickly catch your attention. The eye registers movement and life on the screen and in that way attracts the attention of people passing by.
>> See examples of dynamic digital signage contents
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The digital signage system Campaign Manager |
One of the greatest advantages of digital signage compared to traditional printed communication is that a digital signage display can be updated easily and quickly. Thereby it is possible at any time to offer the target groups the latest updates, whether you wish to communicate information, entertain, or advertise. Immediad has developed the digital signage system Campaign Manager which makes it possible to update one or more displays in a digital signage network very easily via PC or SMS.
Five doubling sales with digital signage.
Digital signage has a very high return on investment compared to traditional marketing. Carlsberg has realized a five doubling of sales with digital POS displays from Immediad.
>> Read press reviews of Immediad's digital signage solution for Carlsberg
Succes with digital signage requires specialist knowledge.
Achieving succes with digital signage requires specialist knowledge. Immediad has specialized in supplying total solutions where display, media player, and software are tested, so that they cooperate optimally from day one.
Relevant contents are crucial.
Relevant contents are imperative when investing in digital signage. It is not enough just to have a message - the message must also be conveyed so that it is understood by the target group. Immediad develops and supplies spots and contents. We have many years' experience in what works on electronic displays.
>> Read more about digital signage contents
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