Commercial coolers – a unique sales concept

Immediad supplies commercial coolers, commercial freezers and commercial refrigerator s with integrated Cellular Solution (GPRS/3G) and documented positive sales results.

Documented Sales During 2008 the effect of Immediad’s commercial coolers and Mobile Sales Accelerator has been thoroughly tested in pilot projects. Sales figures have been gathered from each sales accelerator and processed. The tests show that compared to the same 10 month period in 2007, the increase in sales has been approximately 110 % in 2008. Some locations have even shown an increase in sales of nearly 400 %. Based on product, price, margin, location, electricity consumption and more parameters the return on investment is between 6-15 months for a digital signage system. As an added value, the strong exposure towards consumers also increases brand awareness. The illustration shows the sales trend in index figures. A commercial spot for “Minute Maid” was active during the following periods: February/March and July/August. The positive sales trends with Immediads commercial cooler are clearly shown in the illustration. Mobile commercial cooler Immediad´s commercial coolers are easily updated via cellular network (GPRS / 3G). This gives an unseen mobility of the cooler as no cabling and interference with external LAN network on location is required. The digital display system can also be offered as a retrofit to existing coolers operating in the field. Immediad´s digital signage solutions operate across countries. New content for a commercial cooler, commercial freezer or commercial refrigerator is easily uploaded via our web based software Campaign Manager. This enables you to update a variety of spots, messages and information to any number of screens anywhere in the world at a low cost. Supply Chain Optimizer for commercial coolers As an option Immediad offers commercial coolers with an integrated Supply Chain Optimizer. A camera daily sends an image of the commercial cooler content to the administrator via the Campaign Manager. From this picture the operator is able to judge, if or when the commercial cooler needs to be refilled. A cost effective way to organize an itinerary for the day’s refilling. The Supply Chain Optimizer also acts as a watch dog in regards to misuse of any cooler storage. Intelligent Power Management Immediad safeguards the environment with digital signage products that include intelligent power management as well as low energy consumption. Our commercial coolers can be preprogrammed to enter any low-power “sleep mode” periods automatically. Product Concept Commercial coolers, freezers and refrigerators from Immediad come as a complete digital signage solution with: Media Player (Industrial Mini Computer) Web based software “Campaign Manager" Professional public display Convey your message easy and effectively It is imperative that the content displayed on a commercial cooler is updated, easy and effective. Immediad’s advanced software system Immediad™ Campaign Manager is a simple web based service which requires no additional LAN access on location. The web based software solution makes it easy and secure to update the screens real time via mobile connection (GPRS & 3G) or sms. This ensures that relevant messages are exposed at the right time in the right place. With Immediad™ Campaign Manager you can update an infinite number of displays using fewest possible resources. The software solution makes it possible to manage individual coolers as well as several groups of coolers in the same network. The Campaign Manager is simple, easy to use and quick to learn. The software is developed on a Microsoft server platform and thoroughly tested. The contents are hosted in a professional and controlled IT environment ensuring operational stability. Industrial Player The spots for a commercial cooler are stored in and operated by a media player, which is a specially designed computer configurated to operate Immediad’s digital displays. The player is flat and compact and can easily be concealed discretely in or securely behind the commercial cooler. The player is a part of the total solution where player, screen and software operate together optimally due to Immediad’s own unique operating system. Professional Public Displays Immediad supplies full-line intelligent display solutions for the commercial cooler market. All our displays have high brightness and images are exposed ultra sharp. Colors appear clean to insure high image quality appearance, which is important to obtain maximum eye catching effect. Screen sizes: 7”, 10”, 28”, 32”, 37”, 40”, 42 ”, 46”, 52” and 65” as well as 29” and 38” stretched. << Back